20 tips for creating a website

Best Website Development Services Company Nowadays, it is difficult to design effective corporate communication without going through the creation of a website.

Indeed, the consumer is more and more connected. The Internet is a very important step in their buying cycle. However, it is often difficult to see clearly when embarking on website creation.

With this article, we suggest you browse 20 tips that could help you in the creation of your website.

And to go further, we can also introduce you to the best web design agencies.

Tip 1: Clearly define the objectives of your website

Before rushing headlong into a website creation project, you should start by answering an essential question: “What do you expect in return? “.

Without a specific goal, your website creation project may result in a waste of money and time.

What is the purpose of your website?

Here are some examples of objectives to set for website creation:

  • Ensure your presence on the web, through the creation of a showcase site.
  • Communicate better with your customers.
  • Promote your services or products.
  • Acquire new customers.
  • Selling online.
  • Manage your list of suppliers, your customers, or your products in a database.

Tip 2: Allow a reasonable time

There aren’t really any rules around the deadline for creating a website. The time frame depends on the complexity of the site’s functionality.

You could set yourself a strategic deadline. For example, opening an online store for Christmas or Valentine’s Day.

The worst would be to be in a rush and regret it later. So take some time to think about it seriously and allow developers to take their time while creating your website.

Meanwhile, prepare for its “official launch”, a marketing operation not to be missed.

A web agency can help you with this.

Tip 3: Find inspiration elsewhere

Like any good entrepreneur, be curious! There is indeed a type of website that has caught your attention by its aesthetic appearance, its sections, or others. As for the competitors, what do they offer?

Feel free to explore before creating your site.

Observe the tools they use, what they put forward. As much as you might find ingenious ideas there that you haven’t thought of, their shortcomings could well become your strengths.

After this research work, you will have some concrete bases to present to the person to whom you will entrust your website creation project.

We can also advise you on the best web development agencies.

Tip 4: Do not hesitate to use an agency

With the DIY trend, which promises the creation of a website in a few clicks and the offers of quick and inexpensive turnkey sites, you could be tempted by the time savings and savings advertised.

However, to create a personalized and effective website, it is strongly recommended to use a web agency.

Thanks to its technical knowledge, a web agency will bring you its expertise and the best way to reach your target. She can also advise you on more advanced tools and features, which will make your future website even more efficient.

In short, working with an agency has many advantages for a successful website creation project.

Tip 5: Do not neglect the choice of your host

In order for your website to be online, you will have no choice but to host your website. The choice of your web host is important for the performance of your website.

Read our complete guide to web development to learn more.

Tip 6: Adapt your web design to your target

The importance of design for your success is well established. Be careful not to fall into the trap of wanting to develop a website with a “beautiful” design: this notion is too subjective. Make sure it is suitable for your target. Indeed, this is the only factor that will lead you to success.

Here, the challenge is to create a website that takes into account the habits and expectations of your potential visitors. All the more, you have to put yourself in your users’ shoes.

Certainly, your website will reflect your image, but it must above all correspond to the aspiration of your target. Do not discourage them from the first connection. Make them want to stay there and come back.

Take the example of online travel agencies.

For a website creation of such an agency, the visual elements on the home page must give a precise idea of ​​the destinations to travelers:

Tip 7: Make navigation easy

From the Internet user’s point of view, a “maze” site is unacceptable! Make sure every user who comes to your website doesn’t spend hours looking for what they want to find.

When creating a website, making navigation easy means optimizing the Internet user’s journey. A well-designed site is a well-organized site. It must present what is likely to interest the Internet user.

Tip 8: Write quality content

The content of your website is essential for your online success. This must be adapted to your target and will play a key role in your user experience as well as in your natural referencing.

Your website is the first image that the visitor will have of your company, your professionalism, and your seriousness.

Target your visitors or potential customers before you start writing content. Your texts and your articles must be unique, sufficiently informative, relevant, and interesting, related to your activity and your company so that the visitor is won over.

An approximate syntax will make you less credible in the eyes of demanding Internet users.

In addition, the content actively participates in the natural referencing of your website. It is therefore important to satisfy the reader and the search engines with the same texts.

It would be a shame to have a design site, with a lot of content and good products, but which is invisible.

Thus, in creating a website, also think about the creation of the content that you will put online.

Tip 9: Bring your site to life

Do you think that once online, you can finally breathe and put your website aside? It is not so!

The challenge now is to bring it to life, to show that it is not a site that no one takes care of.

Regularly updating your content is therefore essential. To make a site live, many create their own blog.

The best would be to publish articles there with regular frequency, news related to your area of ​​expertise, tips, or advice.

There is also the sharing function. Your visitors satisfied with their visit or their experience with you will be able to share your advice or products on social networks. It’s a godsend from a marketing point of view, an opportunity to get people talking about you in the communities and possibly with your future customers.

Tip 10: Use a CMS

A CMS (content management system) or content management system is intended to easily design and update a website as well as its multimedia applications. Designed to make a “ready-to-use site”, a CMS allows you to save a lot of time and reduce your costs.

Thus, you can do a quick installation, manage your site in your administration interface as long as you have access to an internet connection, change the style of the site without modifying the content, etc.

In addition, with a CMS, you have the possibility to manage the administrators and visitors of your site or to include a search engine.

Among the best known is WordPress. Its advantage is that you can easily find answers to your questions in the event of an obstacle.

Read our blog post on how to create a WordPress site to learn more.

To test the capabilities and ergonomics of the CMS, take the time to visit the sites that have used it.

Tip 11: Optimize the user experience

Going to a website, browsing it, is a bit like a trip for the Internet user. For this user experience to be successful, you must ensure that each feature, each content, the web design, the ergonomics of the site bring him real satisfaction, a feeling of privilege.

Don’t make him want to click elsewhere! This satisfaction will naturally lead him to conversion:

the purchase of a product,
the call for your services,

Tip 12: Map out the site

A site map, also called “sitemap”, exists in 2 versions. One for human reading and another for search engines.

Like a summary or a table of contents, the site map lists, most often hierarchically, all the web pages on your website. It reflects the logical organization of your content: category, subcategory, etc. In general, the sitemap is placed in the footer and this helps to find a topic more easily.

The sitemap also allows for better indexing in search engines.

Keep this step in mind in your website creation process.

Tip 13: Create a “responsive” website

A “responsive” site is a site that automatically adapts to the device used by your visitors. For example, if a visitor goes to your site via his mobile phone, your design will have to adapt so that it is pleasant to use and read for him.

With the massive growth of mobile, make sure your site is responsive.

Read our complete guide to web development to learn more about responsive design.

Tip 14: Think in a funnel

When approaching the creation of your website,  it is essential to think upstream of your conversion funnel.

You will define beforehand what you expect from the Internet user during his visit to your website:

making contact,
sending a form,
subscription to a newsletter,
downloading a file or purchasing.
The conversion funnel corresponds to the sequence of pages that he must go through before reaching this objective.

This needs to be optimized to guide the visitor to the final goal. All without pitfalls and avoiding losing potential customers along the way (abandonment of order, waiver of registration, etc.)

Tip 15: Optimize SEO

Optimizing SEO (Search Engine Optimization) means successfully attracting visitors to your site through search engine optimization.

A natural referencing agency can help you with this.

Improving visibility is a long-term job. This involves identifying the keywords likely to be entered by Internet users so that the site appears on the first page, among the first results, creating quality content that is faithful to the keywords and regularly updated, etc.

Tip 16: Identify Call To Actions

An Internet user is not only a reader, he is also an actor. When he visits your website, you hope he does something, that he goes further. Passive browsing is a thing of the past.

CTAs (Call To Action) is there to wake up the visitor and encourage him to move forward in his experience on the site.

You can use a Call To Action for these few examples:

See the creations (or realizations)
Buy or place an order
Download a file, extract, etc.
Subscribe to the newsletter
Participate in a game
Get a promotional code
The CTA is always associated with an incentive group of words that leads your visitor to interact with your website.

Tip 17: Place extras

The extras are those modules that enhance the effectiveness of your website.

There are in particular:

The blog, which is periodically updated with publications, invites visitors to come to the site more regularly. In addition, comments are ideal for communicating and learning more about the needs of your targets.
The RSS is also called Rich Site Summary. This corresponds to the notifications used to keep your visitors and subscribers informed of updates on your site.
The chat solution does not only allow Internet users to leave short messages to inquire about your site. It also gives you the possibility to start a conversation automatically.
Sharing buttons, which allow your subscribers to share their experience on your site around them.
Landing pages combined with a CTA. These are those web pages intended to acquire and convert a maximum of visitors.
The analysis tools, thanks to which you can keep an eye on the accessibility, the frequentation, the possible technical problems of your website.
Tip 18: Don’t forget to think about maintenance
If there is one thing that is regularly neglected in website creation, it is maintenance. Your site lives with your business and it must constantly reflect it.

Many companies make their website the only advertising tool, the only means of communication with users.

Without going that far, the site must nevertheless reflect the company’s image and provide up-to-date information.

Add new content,
modify the design,
check that all the pages of the website are accessible,
These are quite technical operations. If you don’t have an in-house web team, you can hire a web development agency.

She will take care of the regular maintenance of your site.

Don’t be put off by the expense of maintenance. The cost/benefit ratio will obviously be beneficial.

Do not underestimate maintenance costs and consider them from the start of your website creation project.

Tip 19: Traffic is essential for your success

Best Website Development Services Company Creating your website is a good start, but if no one visits it, it is useless. Generating quality traffic should be your goal and it is important to invest in its success.

Every entrepreneur hopes to see hundreds, if not thousands, of visitors flocking to their site. However, it is not enough to publish it, it must be known. Plan time and invest to generate quality traffic.

Ensure the relevance of your content to user queries (keywords) and their needs. This is the famous winning combination: SEO and content strategy.

An obviously very effective trend is to maintain your presence on social networks. Whether it’s LinkedIn, Facebook, Twitter, etc., post regularly. The goal is to get noticed and get as many contacts, fans, or followers as possible.

You also have the option of joining a paid advertising program such as Google Adwords.

Tip 20: Set up Google Analytics

Online, measuring your performance is essential to ensure your success. Free tools like  Google Analytics can help you with this task and help guide your online efforts and strategy.

In short, it helps you to precisely recognize your strong points and to focus on them. In addition, it allows identifying the problems that there may be to find solutions.

Website creation: Conclusion

In this article, we have seen 20 tips to help you with your website creation project. Each of these tips will help you develop a successful website. That said, contact us to receive a list of agencies specializing in website creation, made to measure.

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