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Running a successful business entails keeping your target customers engaged to the point where they are faithful and recommend your business to others. When it comes to marketing, every company has a unique approach to boost engagement with your customers and increase revenue. To help propel your business, here’s what you should do:
1. Start by Understanding Your Audience
This is the foundation for all marketing decisions; without a target audience in mind, everything else could be a complete failure. Spend some time getting familiar with your audience to find out their motivation. The better you know your audience, the more likely you’ll get them engaged.
2. Use SMS Mobile Marketing
SMS mobile marketing has become a popular way to reach customers and is a beneficial tool for businesses that want to reach potential customers. SMS mobile marketing is simple, easy to use, and fast—most people will receive your message within minutes. For small business owners, this makes it ideal for keeping in touch with customers. Research a commendable mass texting service to get the best rates and reach the most people.
3. Use a Mix of Marketing Tactics
Diversifying your approach is always best, so you’re not putting all your eggs in one basket. One great idea is leveraging social media marketing to build awareness about your brand and products. An excellent example of this tactic is what car manufacturer Volvo is doing; the company has enlisted the help of Swedish YouTube star PewDiePie (Felix Kjellberg). The company is working with Kjellberg to create a series of videos distributed on YouTube, Facebook, and Instagram, to raise awareness of its new XC90 model.
4. Create a Loyalty Program
Building loyalty among customers will help keep them coming back for more. It’s crucial to offer the right rewards and incentives that encourage people to return. A good example of this tactic is what storage solutions company Affirm has done; the company has recently launched a new program that rewards members with $5 for every new purchase made at select retailers. This means Affirm members can save money on their purchases, and if they do, they get rewarded.
5. Don’t Slack on Email Marketing
Email marketing is a great way to keep the interest of your current customers while introducing them to new products or promotions. It’s essential to keep the content fresh and relevant—ideally, it should drive customers to act of some kind. An excellent example of this tactic is what electronics retailer Best Buy has done; the company recently launched a new feature on its website that allows shoppers to track a product’s price online. When they find a lower price elsewhere, they can share it with the company via email. This feature keeps customers engaged and more likely to stay loyal to your brand.
6. Invest in Online Advertising
Advertising through social media is a great way to reach potential customers but using traditional Internet ads can be costly and time-consuming. However, many social networks allow businesses to place ads without paying a flat rate. For instance, Yelp has recently launched “Sponsored Updates” in specific markets that allow small businesses to advertise through the site for free. By doing so, these businesses are more likely to earn more exposure and business from people who come across their ads on the site.
7. Organize Events and Promotions
One great way to boost your marketing efforts is to organize events and promotions that appeal to your target audience. For instance, if you’re in the pet supplies business, you can arrange pet adoption events where people can meet some of your furry friends. This is a great educational tool for customers who might not be familiar with your products or how they can benefit their animals.
8. Utilize SEO
Search engine optimization (SEO) is still essential in marketing your business and will remain so for the foreseeable future. To utilize this tactic, you should incorporate keywords in your content and ensure your website is easy to navigate. The better your site is at getting people to find what they’re looking for, the more likely you’ll be able to keep them engaged.
9. Focus On Local Search
Local search refers to a user’s ability to find a business based on its proximity to them. The fact that it delivers relevant results based on the user’s location has increased its popularity. Locating businesses this way is easy for people looking for your services or products. If customers can find you through local search, there’s a greater chance they will keep coming back.
10. Start a Blog
Blogging is a great way to engage customers, and there are many ways to create a blog and post content. You can post images, use videos, and discuss relevant issues about your business. However, remember that you must write compelling content to attract the right audience. An excellent example of this tactic is what the manufacturer Sharky Smalls has done; the company recently launched its blog on Facebook.
Conclusion to Boost Engagement
Businesses need to keep customers engaged to ensure sustainable loyalty and a chance to increase their customer base. Use most of these tips to keep your customers engaged.
