We are already in the time of the year in which many companies and Youtube channels take out the crystal ball to decipher the marketing trends for 2023.
There is no doubt that given the inflation we are experiencing and how complicated the economic situation is, businesses are facing certain difficulties that they did not have a few years ago. Nobody said it was easy but neither was it impossible
That is why I wanted to focus this article on marketing trends in 2023 as a realistic review of what is coming and that you can apply in your business or online store.
Digital Marketing Trends for the Next Year
Conversational marketing: the importance of interacting with your customer
Paradigm shift in marketing. Go from “talking” to “listening”, or better, to conversing. Perhaps, until now, you have practiced one-way marketing in which you addressed your customers without expecting a return.
Clients want personalized attention and have the chance to talk to you about any doubt, problem or opinion. In addition, this will allow you to strengthen the relationship with your customers and forge a more lasting relationship.
To do conversational marketing, there are solutions such as chatbots or having a direct contact via WhatsApp. In fact, WhatsApp for Business offers tools to be able to implement instant messaging on your website.
If you want to promote a more direct relationship with your customers in 2023, I invite you to keep conversational marketing in mind.
Native advertising to beat ad blockers
Raise your hand if you have ever installed an ad blocker in your browser…
I tell you a fact. 47% of all Internet users use ad blockers according to data from Digital Information World in 2019. And I bet that percentage will have increased in these years.
Ad blockers are extensions that allow you to remove advertising banners or even the ads that appear in YouTube videos. From the user’s point of view, it is a relief, but from the company that is investing to impact the target audience, not so much.
We are increasingly used to the blindness of traditional advertising, so in 2023 we will see more native advertising.
What exactly is native advertising?
It is a type of advertising that adapts to the medium in which it is inserted and with that it stops being less intrusive. So much so that it is not really perceived as advertising because it complies with the format and editorial line of the medium in which it is inserted.
However, it should be remembered that these types of publications must indicate that they are sponsored for legal reasons.
Still, don’t think of them as “typical advertising.” Rather, it is content that provides useful information to the user even if they sign it or talk about the company that sponsors it.
If you want to read more about this type of advertising, read this article on branded content. Surely you get some idea of marketing trends to try in 2023.
Influencer Marketing: Leveraging Third-Party Audiences
90% of marketers recognize that influencer marketing is one of the most effective strategies for marketing campaigns.
Perhaps for this reason, this type of marketing will be quite relevant in 2023.
But what exactly is influencer marketing? It is nothing more than trusting your campaigns in content creators with niche audiences where the link and credibility is previously worked.
That is, leveraging on the audiences of others to reach your target audience through a close voice that has the power to influence a certain topic.
If we think in terms of ROI (Return on Investment) it is 30% according to the Ogilvy PR Influencer Trend Report.
Few strategies achieve this percentage of return.
If you think that the subject of influencers is for young people and certain sectors, you are wrong. Nothing is further from reality.
Since time immemorial there have always been influential people. You just have to try to find out who the people in your industry are, in which channels they work and see how you can collaborate.
Do you dare to try it?
Shorts and short videos on social networks
If already in 2022 we have seen a high growth of short videos, in 2023 it will be the dominant trend in social networks.
I invite you to take a look at what your competitors are doing on these social networks. Do you use short videos? How do they do that? Take note to try to join the car too.
Video marketing to replace photos in your online store
Yes, I know that video marketing has been a marketing trend for a few years. But I want to make it more specific and I dare say that by 2023 it will be a trend to use video within the product sheets.
Being able to see a video about what a product is like, how it works, how big it is, how it looks in the hands of another person, is priceless. You can’t get that with static images. Also check descargar videos de twitter
There are platforms such as VideoWise that allow you to incorporate videos into product sheets to convey a much more realistic shopping experience.
Marketing automation to be more effective
Marketing automation or marketing automation allows companies to use powerful tools to implement their marketing campaigns. The particularity is that it does it more efficiently thanks to the integrations and data.
Incentive program to improve recurrence
The recurrence of purchase is something that all businesses pursue. TRUE?
It is always said that it costs more to get a new customer than to retain an existing one. With the price competition and similar products that exist today, it is essential to promote incentive programs to achieve recurrence by customers.
This marketing technique is one of the easiest to implement. You can do it by segmenting your customer list and sending an email with an offer or discount to those who have previously purchased. Or, if you have a physical business, printing coupons to stamp them every time they make a purchase to give away something when they get X stamps.
Yes, I know this has been around for looooong years. But what I’m going to do is rescue it, give it a spin and adapt it to get repeat customers and not go to the competition.
Artificial intelligence vs. dataless marketing
If already in 2022 Artificial Intelligence was more in trend than ever, imagine in 2023… Thanks to the data that companies collect, they have access to the tastes and needs of customers.
This allows for personalized advertising. And attention, because the personalization that we will see will include the name or even previous purchases. This certainly generates more empathy. Or not.
It can play against and, in certain sectors, create rejection to customers.
Because yes, it is getting more and more difficult to do marketing due to restrictions and tracking permits. So, I leave a question hanging in the air, how to do marketing without data?
We will have to see how it evolves. I just wanted to comment on it because yes, Artificial Intelligence allows us to reach new territories BUT it is not always possible because it depends on data that we do not always have and it is becoming increasingly difficult to obtain them.
Augmented reality and showrooms within the mobile
I end with a technological trend and with great importance in e-commerce. With the rise of online shopping, it has become critical to be able to show users what the product is like. And yes, I have mentioned that video marketing can be a solution.
But here I go further. We will see more and more stores incorporate the option of being able to virtually test a product. Surely you already know the case of being able to see how a type of makeup, sunglasses or even furniture looks.
This is possible thanks to augmented reality. And I believe that in 2023 we will see a great advance and “popularization” of said techniques in smaller stores and not in large ones like Amazon or Ikea that already have it.
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