Writing and Speaking

Blue Ocean Strategy Plan for Writing Industry

The blue ocean strategy is a new way of thinking about content writing. If you want to be successful in business, and if you want your business to be successful, then you need to understand how to create content that will get people talking about it.

How can you do this? By creating something different from everything else on the market. The best way to do this is by creating something truly remarkable — something that no one has ever seen before. For this to happen, though, there has to be some strategy right? Well, that strategy is the “Blue Ocean Strategy”. Now you must be wondering what kind of strategy is this and how it can be implemented in the writing industry. So sit back, and read this post to know anything and everything about it.

What Is Blue Ocean Strategy?

The blue ocean strategy is a way of doing things differently to create market space. It’s not just about creating product differentiation but also differentiation in the minds of your target market; it’s not just about making your products and services unique, it’s also about making them so unique that they can’t easily be copied. The main pillar of the Blue Ocean Strategy is customer value, meaning that you free your customer to make choices and you focus on these preferences and fulfill them (Agnihotri, 2016). There isn’t a tool or textbook you can follow to master this strategy, it’s something that needs to be encouraged in your company at all levels.

Pros of Implementing Blue Ocean Strategy in Any Industry

Some advantages of the blue ocean strategy include the following:

You Minimize Oversaturated Marketplaces

Your small firm should create a competitive advantage for companies in your industry, including mega-corporations. However, if you use the blue ocean technique, your product won’t be exactly like any other while still meeting client wants and being offered at competitive pricing. The influential big names in your sector won’t pose a threat to you in the future.

It Introduces Possibility for Growth

Developing unique value for your consumers by combining service or product development with cost and usefulness is known as the “blue ocean” strategy. Word-of-mouth marketing has the potential to boost demand as more people buy what you’re selling.

You’ll Converse with Clients on Their Terms

Blue Ocean thinking places equal weight on value and cost. Your ideas will always be released at a price bracket that your target market can afford. This strategy decreases the obstacles to purchasing for your target market.

How Blue Ocean Strategy Can Be Implemented In Writing Industry?

The formula for Blue Ocean Strategy is to take the strategies of an existing market and apply a new twist that hasn’t been seen before. This is exactly what you are going to do with the writing industry as well. For example, when you buy custom essay from any reputable company, you expect that it is going to offer something that has never been done before with traditional essays. You will take their way of doing things, and apply your angle, making the process go much smoother than traditional methods alone.

You see, when you don’t have your angle or twist on something that someone else already does, which is what everyone else in this industry is doing, then you don’t stand out. But you want to stand out; so instead of pretending that the writing industry will work like everyone else’s does and not trying to improve upon it at all, you’re going to twist it all on its own!

The best way to stand out in the writing industry is through efficiency and organization. When you apply these strategies to your writing process, you will see for yourself how much easier it can be to get quality work done in less time. Of course, there’s more to running a successful business than just efficient processes—but it is a good place to start.

Blue Ocean and SEO Content Writing

Finding your audience that only you can service involves locating your “Blue Ocean.” Writing SEO content might also benefit from this. How?

Two methods exist:

  • Identify markets that your rivals are not pursuing.
  • Write on subjects that aren’t being covered by your rivals.

How Blue Ocean Strategy Can Benefit in Writing Industry

In the writing industry, this strategy can be applied to help writers create new markets and make innovative writing accessible to readers. With the blue ocean strategy, writers may be able to attract more readers and make their services more popular by offering something new and innovative.

For this strategy to work, several things must be considered when applying it in the writing industry. For a writer to implement the blue ocean strategy effectively, he or she should consider the following:

  • Engage Audience – Determine what type of content will appeal to readers. This can include how people want their information presented; whether they prefer visual or verbal forms; or if they prefer long-form or short-form articles or blogs.
  • Unique Topic – This one’s easy; if there’s nothing new out there on the subject, then make sure that what you write about is unique.
  • Innovative Idea – Focus on finding new ways to package content while retaining its originality and quality. This means that you must find a way to stand out from your competitors while still delivering good quality work at no cost.
  • Valuable information – means useful information, but we also mean unique information because we want people talking about our site or blog post long after they read it! (MEW, 2021)

Final Thought

Blue ocean strategies are most often adopted by companies trying to create new products and services in markets where there are already several established competitors. This is because it requires knowing what your customers want, how they want it, and why – as well as how to provide them with something better than what’s already available.

Similar is the case for the writing industry, by implementing it in your writing you can create engaging content that will attract the targeted audience. Just like, if a nursing student is searching for essay topics instead of copying others he can take it from professional sites such as nursing essay topics UK-based Company, where experts find it for you.


MEW.2021. PROS & CONS OF WRITTEN COMMUNICATION. Online Available at:t <https://masteressaywriters.co.uk/blogs/pros-cons-of-written-communication> (Accessed: 16 July 2022).

Agnihotri, A., 2016. Extending boundaries of blue ocean strategy. Journal of Strategic Marketing24(6), pp.519-528.

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