l The project of producing a branded video for your business is very rewarding. Compared to written content, videos have higher engagement and conversion rates, but they also cost more to produce. Video projects should be carefully planned to ensure their success for this reason.
1. What’s The Point Of The Video?
Start by asking yourself why you are making this video. Before deciding on the why, you must first plan the content of your video.
Are you attempting to promote a brand? interact with your social media audience? Or is the video supposed to be instructive?
Don’t overcomplicate it; just choose one main goal and stick with it.
2 . What Is Your Spending Plan?
Rental fees for locations, equipment, and actors are all expensive. Know your budget and make an effort to adhere to it as you carry out your project.
Spending more on a single, high-quality video is preferable to saving money by producing several, lower-quality videos if you’re producing content to embed on your website.
Not sure if your budget accommodates your idea? To receive an accurate quote from a video production company, write a clear, comprehensive project brief. Unfortunately, you might discover that some organizations—but not us—only work with large budgets. Because we’re all about finding the best solutions, not getting the biggest clients, video production near me is willing to work with any size budget.
3. Who Are The Intended Users?
Who is the target audience for your video? Are you producing material that this group will understand and find valuable? Whether it’s women who recently changed their Facebook status to “engaged” or 25 to 35-year-old men from Tampa, FL, having a specific audience in mind will help you create a tone and a message that they can relate to.
4. What Is Your Main Point?
Do you have a compelling and unmistakable message? If it’s your company’s first video, it might be tempting to pack as much information as you can into it. It’s better to keep your message focused, though. Later on, you can always create additional videos that cover different subjects.
The fact that people these days have fairly short attention spans should also be kept in mind. In the first eight seconds of your video, make sure your message is clear; otherwise, viewers might get impatient and lose interest.
5. Do You Need Or Have A Call To Action?
Do you want your project to inspire people to take action, such as buying something, going to an event, or following you on social media? A call to action, that
A call to action may not be necessary for some types of videos, such as internal corporate videos and training videos for employees. However, it’s a good idea to include one if your video is being viewed by potential customers (even if it’s as straightforward as “visit my website” or “like this video”). CTAs typically work best at the conclusion of a video.
6. How Are Your Rivals Faring?
It’s a good idea to look at what your competitors are doing if your company is just getting started with video. This will give you a good idea of the popular video genres in your industry, such as instructional, product, or review videos.
Competitor research presents an opportunity to learn, not to copy. Consider what they are doing well and, more importantly, don’t repeat their errors.
7. How And Where Will The Video Be Accessed?
Will your video be shared on YouTube, social media, television, all of the above, or none of the above? Consider how your video will appear on various platforms. Did you know that 85 percent of Facebook videos are seen as without sound? Contrarily, moviegoers are much more likely to pay attention to cinema advertisements that use sound.
8. Where Is The Video Going To Be Shot
This is very important to the budget, especially if it requires travel. When choosing a location, it’s important to take into account weather patterns as well as possible background noise and distractions.
9. What Will The Evaluation Procedure Entail?
Clients or superiors may need to approve some video projects at different stages. As early as possible, distribute pre-production materials like the script and budget, and leave extra time in your schedule for any revision requests.
10. How Will The Project’s Success Be Determined?
Your goals should be clear before you start working on your video project. The clicks, views, watch time, conversions, sales, and some other metrics will determine the video’s success.
Although measuring multiple metrics is ideal, some of them can be challenging. Although counting views might seem simple, you’ll find that various platforms define “views” in various ways. For instance, on Facebook, someone only needs to watch your video for three seconds for it to count as a complete view, whereas on YouTube, they would need to watch for at least thirty seconds.
To accurately gauge your success, familiarize yourself beforehand with the various platforms and tools you’ll be using to analyze your video.
Lift Your Video Project to New Heights
Looking for more strategies to improve the video content for your business? Visit the article on creating the ideal corporate video or YouTube marketing strategies for small businesses.