So you’ve been assigned with coming up with some unique and original content marketing concepts. You might be blanking on content marketing, despite the fact that it is one of the most potent and cost-effective drivers of traffic and business growth online(marketing campaign).
Perhaps you’ve run out of ideas for an effective content marketing plan. Maybe you don’t even know how to re-ignite your creative energies. Or maybe you’re just looking for new content marketing ideas. Not to fear, we’ve got lots of content marketing examples to help you come up with something fantastic.
We’ve combed the web for some of the most innovative and effective content marketing examples. In 2022, we’ve compiled a list of the best content marketing examples. These 27 examples were chosen for their uniqueness, efficacy, ability to inspire, and emotional impact. We are convinced that they will assist you in developing your voice and strategy, as well as guiding you to continuous company success.
1.Canva’s Design Challenge Campaign
Businesses, influencers, and content creators all over the world benefit from Canva’s well-known graphic design platform. In 2022, it began a weekly contest for users in exchange for delicious prizes, such as a paid annual Canva subscription.
The #CanvaDesignChallenge requests distinctive, innovative, and occasionally “out there” images, which are then presented to a panel of Canva employees. They chose their top five at the conclusion of the week.
What We Like About It:
It’s an excellent example of how to foster user-generated content (UGC). Canva has accumulated 36,000 posts under the hashtag #CanvaDesignChallenge since its introduction. With scarcely a lift of a finger, its employees can now choose which content to share on Instagram. Furthermore, Canva, a leader in creativity, allows its users to be the experts.
Canva encourages content producers to think outside the box and create something unique. It’s also growing a community of creators who are eager to use the tool and demonstrate their abilities. On Canva’s Instagram feed, you may see prior weekly winners or participate in one of the weekly challenges.
2. MailChimp’s Work in a Day series
MailChimp is a well-known and simple-to-use Customer Relationship Management (CRM) system for small and medium-sized organizations. It specializes in assisting entrepreneurs and small enterprises with the creation of subscriber lists and the nurturing of new leads.
That doesn’t stop MailChimp from producing its own relevant and fascinating material. It debuted All in a Day’s Work, a mini-series about the accomplishments and challenges of small enterprises, in January 2021.
What We Like About It:
MailChimp recognizes the challenges and victories that small businesses and entrepreneurs experience, as evidenced by the attractive stop-motion animations.
Take advantage of the opportunity to demonstrate that you understand your audience in ways that others may not. It might make the customer feel more connected to you and your company.
3. The VMA Immersive Sweepstakes from Burger King
Burger King’s mascot teamed up with rapper Lil Yachty at the end of 2020 to create films promoting a sweepstakes for a 2021 VMAs immersive experience. Lil Yachty and The King prepare for the performance of Lil Yachty’s “Top Down” in a series of commercials that also encourage viewers to download their app.
The commercials offer loyal Burger King consumers a unique VMA Augmented Reality (AR) experience as well as a variety of rewards and discounts if they interact with the app. Winning a year’s worth of Whoppers or tickets to the 2021 VMA Awards were perhaps two of their main incentives.
Why We Like It:
During the pandemic, people could relate to Lil Yachty and The King’s relationship. At the same time, they disguise their product—a QR code for downloading the Burger King App—as artwork on the wall or graphics on the back of a garment. By scanning the QR code, viewers may immerse themselves in the VMAs. They could then watch the VMAs from the front row, thanks to an augmented reality experience.
The Most Important Takeaway:
Even if only for a brief while, the immersive experience helped viewers to escape pandemic isolation. Burger King used the reliance on food delivery and ordering applications to raise download rates without thrusting the ad in the face of the customer.
More information on the Burger King Immersive Sweepstakes and its launch can be found here.
4. Ballast Point Brewing Company’s Virtual Craft Beer Tasting
Don’t worry, craft beer festival fans who were unable to attend because to the pandemic. Their regular virtual craft beer tastings have brought the craft beer world together over loud laughter and a glass of beer.
Despite the fact that beer festivals are back in operation, Ballast Point Brewing Company continues to organize virtual craft beer tastings for beer fans all around the country. Guests were treated to a virtual tasting and brewery tour before playing trivia—all without ever having to leave their couch. Attendees also have the option of having products commonly found at beer festivals delivered to their homes.
Why We Like It:
The epidemic took away a significant element of the marketing strategy and revenue for breweries that rely on human connection and events to promote their goods. Ballast Point, on the other hand, brought the craft beer community together by developing a virtual sampling, giving customers the impression that they weren’t missing out on their favorite beer festivals.
Our Takeaway:
To stay afloat in the aftermath of the epidemic, businesses had to adapt digitally. While transitioning from brick and mortar to full-fledged digital was difficult, businesses could attempt something new and come up with innovative strategies to reach customers(marketing campaign).
