Find out what content marketing belfast is and how to put this strategy into practice
Content marketing belfastis a strategy that aims to deliver relevant content to drive traffic and conversions. In this post, you will learn how to put it into practice.
For some time now, digital marketing has ceased to be a mere market trend and has become a mandatory strategy. Any brand or company wishing to make space on the Internet must invest in digital marketing.
And at the heart of this strategy, there are several avenues that can be explored by those who want more visibility and authority on the web.
Through Content Marketing, entrepreneurs, brands and small businesses can communicate with their audience, promote their products, educate the market and improve customer prospecting.
Want to know what content marketing is and how to apply this strategy in your business? Keep reading this text and check our tips.
Here is what you will learn:
What is Inbound content marketing belfast?
What is Content Marketing used for?
How to do Content Marketing?
What is Content Marketing
Content Marketing is the production and dissemination of quality content for the target audience to improve the brand’s reach on the Internet and increase the base of potential customers in a spontaneous and organic way.
In other words, you use several formats such as blog posts, videos and email marketing to appeal to and engage your target audience, with the aim of increasing your awareness and increasing your sales.
This strategy is relatively recent and is directly linked to the digital transformation and the popularization of the internet.
About 10 years ago, people discovered a new brand or a new product simply by watching advertisements on TV… But the situation has changed.
Today’s consumer has much more power to choose the content they want to consume. Today, he actively searches the Internet for information that can help him solve his problems.
With corporate video production belfast, you have the opportunity to offer exactly what these people are looking for.
Attention! This content should not be sales-oriented. The goal is to share your knowledge with people, helping them solve some type of problem or answering their questions.
We can therefore say that Content Marketing is the fuel of Inbound Marketing.
What is Inbound Marketing?
Inbound Marketing is a marketing strategy that aims to attract consumers spontaneously. The goal is not to bombard the public with advertisements, but to ensure that they find your business at the right time.
In other words, instead of interrupting the user’s navigation with an advertisement in which he is not yet interested, you open up a space so that he knows your business at the ideal time and gives you permission to propose your content and products.
Inbound Marketing is also known as “attraction marketing” consists of four pillars :
- To attract
What is the relationship between these two concepts?
If you’ve made it this far, you must be wondering what the difference is between content marketing and inbound marketing.
Content marketing is actually one of the various branches of inbound marketing.
The Inbound methodology seeks to attract the consumer in various ways and the production of high-added-value content is one of them!
What is Content Marketing used for?
Why produce content and expect it to attract visitors and generate sales when you can create ads and see faster results?
This is the question that many people who start investing in digital marketing ask themselves.
It is true thatcontent marketing belfast takes a little longer, but the benefits of this strategy are immense and will allow you to achieve results that traditional marketing does not allow.
Do you have questions? Continue reading:
1. Create brand awareness
Content production helps you promote your brand and the products and services it offers.
If the user has already read your texts or watched your videos and knows that you offer quality information, he will not think twice to buy your products.
2. Increase traffic to your site or blog
Today’s consumer behaviour has changed and the majority of people search on Google before buying a product. So consider that your site or blog can act as a bridge between potential customers and your brand.
When you produce quality content that responds to public demand and offers solutions, you are more likely to appear on the first page of Google, and generate more clicks and therefore more visitors!
3. Nurture your prospects (leads)
There’s no point in attracting a good number of visitors if you don’t have any information about them.
Without information on name, email, profession or locality, it will be difficult for you to offer suitable content to transform the visitor into a lead, and subsequently, into a customer.
With Content Marketing, this job becomes much easier.
You can use digital bait such as ebooks, and webinars to get user contact information.
How does it work? Users fill out a form and in exchange, have access to educational content.
With this data, it becomes easier to identify in which stage of the buying journey each lead is located and which content is best suited to nurture them.
4. Educate the market
Your target audience may not fully understand the market you operate in or the function of your product. Especially if you work in specific niches.
In these cases, Content Marketing can help you educate the market by answering customer questions and showing them everything they need to know before making a decision.
Quality content can address key sales objections and convince consumers to close the sale.
5. Increase sales
Even if it is not the main objective of Content Marketing, this strategy helps to generate sales.
The production of quality content, which answers the questions of the public, helps to guide the consumer in the sales funnel and prepares him for his content marketing belfast
6. Reduce customer acquisition cost (CAC)
Customer Acquisition Cost, or CAC, shows how much your business spends on each new customer.
This amount is relative to all the costs related to the promotion of the brand, prospecting and making contact with the consumer.
Content marketing reduces this value because it educates the user, who arrives at the purchase stage with fewer doubts and is more prepared when making their decision.
How to do Content content marketing belfast?
Content Marketing is not just about writing blog posts. As with all marketing strategies, it requires organization and a lot of dedication to make it work.
This arrangement will enable you to specify your goals with this approach and the content formats, themes, and keywords, information that will serve as your direction. all your production.
Then comes the actual production of the content. It is in this stage that you write articles, produce videos and optimize these materials for search mechanisms.
After that, you have to promote the content produced to reach your audience.
And finally, you have to measure the results to know if your marketing strategy has achieved its objectives.
Check-in detail on how to do Content Marketing:
1. Content Strategy Planning
The planning stage is the most important in a content marketing belfast strategy. It is indeed you who define where you want to arrive with the production of content.
Some tips for planning:
has. Definition of objectives and performance indicators
What is the major objective you hope to accomplish? Increase awareness of your brand? Educate the market? Manage leads? Boost your sales?
Depending on the chosen objective, you can identify key performance indicators, or KPIs, in other words, the indicators that indicate whether your strategy is working or not. Keep in mind that a distinct indicator is used to measure each aim.
For instance :
- The number of mentions, likes, and views on social media can be used to gauge brand awareness.
- The number of shares, comments and pages visited can be used to measure engagement.
- The number of newsletter subscribers, social media followers, and YouTube channel subscribers are all indicators of market education.
- The number of conversions and the expansion of the brand’s contact base can both be used to analyse lead generation.
b. Creation of personas
The proper people are one of the foundations of content marketing. There’s no point in producing content for those who don’t have the profile to become a customer.
With this in mind, it is essential to have a thorough understanding of your ideal customer, including the issues he faces, his consumption patterns, the material he enjoys, and the channels on which he is active.
By developing your identity, you may learn all of this information more precisely.
Persona is a different concept from the target audience. People between the ages of 20 and 30 who have completed high school and make an average of 1175 euros.
For example, your target audience may be:
- People between the ages of 20 and 30 who have completed high school and make an average of 1175 euros.
While your persona would be:
- Lilas B., 25 years old. She wishes to pursue veterinary medicine training and resides in Toulon. She works as an administrative assistant during the day and studies at home after hours so she can enrol in university, but she doesn’t take any courses.
Do you see the difference?
Having a persona allows you to identify the tastes and habits of your consumers, the problems they face and how your business can help them.
Want to know how to create a buyer persona? Check out this comprehensive post which will give you all the necessary advice.
vs. Choice of communication formats and channels
Now that you have defined your persona, that you know how he behaves and what he likes to do, you must define the content formats that you will produce and where they will be published.
If your person likes social networks to watch videos, focus on producing audiovisual content and use tools compatible with this format, such as YouTube, Instagram and Facebook.
But if your persona prefers to read more explanatory and comprehensive content, creating a blog and publishing texts on this channel can be a good idea.
Remember that your strategy should always be consumer-oriented. You then need to book them the content and formats they like to consume and on the channels where they are active.
d. Definition of the frequency and creation of the editorial calendar
The next step in your content planning is to define how often the texts and videos will be published.
Remember that this definition must take into account the habits of your persona.
Take the opportunity to create an editorial calendar. This document is a timeline with all the content strategies that your brand will develop during a specific period.
In this calendar, you can add the production and publication of posts, the sending of newsletters and any type of content that will help you spread your brand.
2. Strategy execution and content production
After planning all the steps of your strategy, it’s time to put them in place.
And for everything to go as planned, it is important that you follow all the phases defined beforehand.
Strategy execution can be divided into several steps:
has. Definition of keywords
Keywords are terms or phrases that people use when searching for information on Google.
Before you start producing your content, whether it’s text, video, or a social media post, you should do a little research to find out what keywords your audience is using.
By doing this, you will not only have an idea of the problems your persona is facing, but you will also have some suggestions of the themes to address in your content.
For example, if you’ve discovered that your market is searching for the keyword “content marketing belfast salary” a lot, you can create content that addresses this topic.
b. Content production
Now that you have the list of keywords most searched by your audience, it’s time to start producing your content!
Remember that you are producing for people looking for solutions to a problem or a need. Your content must then offer answers and solutions to these evils.
Also, pay attention to the quality of your texts and avoid grammatical and spelling errors. For videos, focus on editing.
vs. Content size and format
There is no rule to define the size of a text or the duration of a video. The important thing is that the content is of high quality.
However, here are some tips that can help you. Avoid too long or too short texts with unnecessary information.
The recommended minimum size for a post is 500 words; a sufficient size to address a topic in detail and be indexed by Google.
On the other hand, the length of videos on YouTube will depend on the audience you want to reach. This is why the definition of a persona is fundamental.
d. The diagonal reading
Diagonal reading is a concept that analyzes the ease of reading a text and whether the content is attractive to the reader.
Before reading a text, the majority of people take a quick look to see if the content is worth reading.
Subheadings, bulleted lists, images, videos, and bolded passages are essential for smooth reading and drawing users’ attention to important information.
Also avoid long sentences and paragraphs. Large blocks of text can make it difficult to read and understand.
Before hitting the publish button, don’t forget to proofread the content. A text, video or infographic with too many spelling mistakes can taint the authority you have acquired.
f. Search Engine Optimization
Writing a text with relevant information is not enough. You need to make sure it will be found by your persona.
For this, you must apply the technique of optimization for search engines or SEO.
Search engines like Google and Bing use a series of algorithms to identify the topic of content and analyze whether the information presented is useful and answers users’ questions.
According to these algorithms, the more relevant a piece of content, the better its position on the search results page, otherwise known as SERP.
Among the main optimizations is the presence of the keyword in all the text in a natural way, in the title, in the meta description and in the URL of the page.
3. Content Disclosure
Your text or video can be amazing, easy to understand and with relevant information. But if your audience is unaware of its existence, the content will have no views.
It is therefore important to distribute the content to ensure that a good number of people access it.
There are various channels you can use to promote your content, such as social media, blogs, other sites, and email marketing.
To choose the best form of disclosure, remember to look at your persona and identify the channels they access.
Additionally, you can also combine content production with a paid traffic strategy.
4. Analysis of results
Do you remember the performance indicators you defined at the beginning of your planning?
Now is the time to measure these KPIs to find out if your strategy has achieved the desired results and what can be done to correct any problems.
The big advantage of Content Marketing is that you can track results in real-time.
Pick a frequency to track these metrics and pay attention. If you identify a drop in performance, don’t panic and make the necessary changes.
Start working with Content Marketing
content marketing belfast is gaining more and more followers for the simple reason that it helps to engage and attract potential customers.
The consumer prefers brands that inspire trust and authority. It is important to offer useful content, which helps consumers solve their problems to stand out from competitors.
So, it doesn’t matter if you are new to entrepreneurship, if you are taking your first steps in digital marketing or if you have a good experience in the market: content is the keystone for those who want quality and relevance. on the Internet.
To start implementing content marketing belfast, you can create a blog. This tool will allow you to disclose relevant information to your audience and get closer to users.