The Ecommerce domain has been growing rapidly in recent years. This has been fueled by the increasing popularity of online shopping among consumers and the ease of starting an online store. However, with the increasing number of Ecommerce websites, it has become important for businesses to differentiate themselves from the competition. Technical SEO is one way to do this.
Technical SEO is the process of optimizing a website for search engines. It includes improving the website’s architecture, code, and sitemap. Technical SEO can be complex, but it is important for Ecommerce websites because it can help them rank higher in the search results. There are a few things that you need to do in order to optimize your website and in this article, we will cover them all.
Why perform technical SEO for Ecommerce websites?
Technical SEO should be performed for all websites, but it is especially important for Ecommerce websites. This is because technical SEO can help improve the website’s ranking in the search results. When a website ranks higher, it gets more traffic and this can lead to more sales. In addition, technical SEO can also help improve the website’s conversion rate.
There are many factors that contribute to a website’s ranking in the search results. Some of these factors are controlled by the website owner and some are not. The factors that can be controlled by the website owner include the website’s architecture, code, and sitemap. These are known as on-page factors. The factors that are not controlled by the website owner include the quality of the website’s content and the number of links pointing to the website. These are known as off-page factors.
Technical SEO focuses on improving the on-page factors. This is because these are the factors that can be controlled by the website owner. By improving these factors, the website can rank higher in search results.
How to do technical SEO for Ecommerce websites?
Whether you perform the technical SEO by yourself or hire an Ecommerce SEO company, you need to know these essential tips.
Improve the site’s structure:
The first step is to improve the website’s structure and the website’s structure includes the way the pages are linked together. This is known as the website’s architecture and a good website architecture makes it easy for search engine spiders to crawl the website and index the pages. Along with this, the URL structure also needs to be optimized and the URLs should be short, descriptive, and keyword rich.
Use different URLs for different purposes:
As an Ecommerce website will have categories, product pages, and sub-product pages, you need to use different URL structures for each of these pages. This is because the search engine spiders will index each URL separately and this will help improve the website’s crawlability. The category URL should be easy to understand for users so that they can navigate to and fro easily. In addition, the product URLs should be descriptive and keyword-rich so that they can rank higher in the search results.
Optimize the website’s code:
Optimizing the sitemap:
A sitemap is a file that contains a list of all the pages on the website. It is used by search engine spiders to crawl and index the website. The sitemap should be well-organized and easy to understand. It should also be updated regularly so that the search engine spiders can find all the new pages that have been added to the website.
Use canonical tags properly:
Canonical tags are used to tell the search engine which version of the page should be indexed. This is important for Ecommerce websites as there are usually multiple versions of the same page. For example, there might be a product page that can be accessed from different URLs. In such cases, the canonical tag should be used to tell the search engine which URL should be indexed.
An Ecommerce SEO company or an Ecommerce SEO expert can help you with the technical SEO of your Ecommerce website. They will help you improve the website’s structure, code, sitemap, and canonical tags.
Use Robots.txt files:
Robots.txt files are used to tell the search engine spiders which pages on the website should be crawled and indexed. This is important for Ecommerce websites as there are usually certain pages that should not be indexed. For example, the checkout page or the shopping cart page. By using robots.txt files, you can tell the search engine spiders which pages they should and should not crawl.
Add structured data markup:
Structured data markup is used to add additional information to the website’s code. This information is then used by the search engine to display rich snippets in the search results. These rich snippets provide additional information about the website and can help improve the click-through rate.
Optimize the images:
Images are an important part of an Ecommerce website and they should be optimized for the search engine. The images should be of good quality and they should be relevant to the website’s content. In addition, the images should be properly sized so that they can load quickly. You need to use CDN to load the images quickly.
These are some of the important technical SEO tips that you need to follow for your Ecommerce website. By following these tips, you can improve the website’s ranking in the search results and get more traffic. You can also hire an Ecommerce SEO company or choose an E-Commerce SEO packages to help you with the technical SEO of your website.