Did you consider optimizing your photos before uploading could have a massive impact on the speed of your site? Many newbies upload pictures but do not make them optimized for the web when you start an online blog. The large images slow down your website. Faster loading websites perform better.
Keep your customers happy by providing speedy websites, increasing your conversion rates, and increasing your time on the site to improve your search engine ranking. These benefits are all derived from pages that load faster.
It can be fixed by employing techniques for image optimization in your daily blog routine. This post will show you ways to improve your photos for better performance on the web without sacrificing quality.
What is Image Optimization?
Image optimization is the process that saves and delivers images with a nominal file size without diminishing the quality of the image overall.
Although it sounds like a complicated process, it’s relatively simple today. It is possible to use various tools and plugins for image optimization to automate the compression of images up to 80percent without causing any noticeable reduction in image quality.
We know that fast-traffic websites are more prevalent in search engine results (SEO) and can achieve better conversion rates. Image optimization is something every website needs to be doing if they wish to be successful online.
1. Leverage Image Compression
Compressing an image reduces an image’s size but does not alter the quality of the image in general. It can significantly improve a site’s performance because images with smaller sizes will load quicker than images with larger sizes.
Lossless compression provides the highest compression. Lossless compression compresses the files without destroying any data, which means there is no degradation in the quality. However, it could come with a negative impact on overall quality.
Lossy compression algorithms are incredibly advanced, and it’s possible to reduce data footprint without a visible loss in quality drastically. Lossless compression is guaranteed not to cause quality loss, but the file size will be more significant.
The best way to go can be to apply lossless compression on files when the quality of the image is crucial, for example, the fashion or photography websites. If you’re on a website that doesn’t have crystal-clear image quality as an issue, it’s suggested to utilize lossless compression for the fastest loading speeds.
As a rule of thumb, the size of your photos will vary from 70 to 500 KB. Images can be compressed using web tools, create your script to apply compression across the web page, or employ the image CDN.
2. Image File Format
For most website owners, the three primary image file formats that need to be considered are JPEG, PNG, and GIF. The choice of the correct file format is vital to optimizing images.
To simplify things For simplicity, it is recommended to use JPEGs for pictures or images with many colors. You can also use PNGs for basic images or transparent images and GIFs to only use animated images.
If you don’t know the difference between each type, the image format PNG is not compressed, which means it’s a more high-quality image. The drawback is that the files are more extensive.
However, JPEG is a compressed format that slightly decreases the image quality to offer a considerably smaller file. In contrast, GIF is limited to only 256 colors and lossless compression, making it the most suitable option for animated photos.
3. Use a Content Delivery Network (CDN)
One of the best methods to improve a site’s loading speed is to host your media on CDN. The CDN is a vast network of servers spread worldwide, hosting identical copies of stored files. So, the final user can load the site or download files through the closest server, which improves the speed of access to data and reduces the workload on each server.
Some CDNs focus on image delivery and automate implementing all of the above optimizations by delivering the appropriate formats and images, compressing them, and adapting images to users’ devices in real-time.
The integration of an image CDN can dramatically reduce the loading time of images and provide 40% to 80% savings in file size for images.
4. Apply Precise Image Dimensions
Today’s world is populated with various gadgets with various capacities and sizes. So this is a crucial aspect to consider when designing a site.
A picture, for instance, taken by an electronic camera could be of a high resolution (and an enormous file size). Therefore anyone with a mobile device and 3G connection won’t need to wait for it to be playing on their display.
However, someone with an impressive retina display and a speedy connection will be thrilled by the high-quality image. It means that you must offer different sizes of images to your customers.
Therefore, the most effective solution is to keep multiple images stored on the server to serve the correct size immediately at the client’s request.
Now you have the responsibility of resizing the images. Manually resizing each image is not in the question. Even batch processing will require enormous time and could mean sacrificing quality to make it easier.
5. Disable Hotlinking to Images
Hotlinking occurs when websites from third parties display images on your site with the web link of the image hosted within your web server. The link of the image will directly link to your website server.
It implies that they’re using your server to host the content on their site. Naturally, this places an additional burden on the server, causing it to slow down the overall performance.
Thus, hotlinking needs to be turned off to ensure that your server functions exclusively for your website. It makes your response speed more efficient, which results in faster loading at the client’s end. It is crucial to set the correct HTTP headers on your photos to avoid hotlinking.
6. Enable Lazy Loading Images
Another option is to alter the way images are loaded onto your site. It is beneficial in the case of an ecommerce website, where there are numerous images on a single page. In this situation, you’ll need to hold offloading images that aren’t visible on the user’s device.
If you aren’t saving optimized images for the web or mobile devices, begin doing this right now. It will make a massive impact on the speed of your website, and your customers will be grateful for it. Additionally, speedier websites are excellent for SEO auditing services, and you’ll probably notice an increase in your ranking on search engines.
Making sure that your page loads time are to the level you would like your page load times to be can be an arduous task and can have a significant positive effect on your site’s overall performance.
The above mentioned methods will not just reduce the time it takes to load images on your site. However, they will also enhance the user experience since faster images can result in a faster site overall.