Shopify SEO: The Ultimate Guide

Shopify is the world’s leading eCommerce platform. With over 500k merchants and 100k apps, it’s one of the most popular eCommerce platforms out there. Shopify SEO is an important part of every Shopify store. It can be a tricky process to optimize your store for search engines, but this ultimate guide will make it easier to understand and optimize your Shopify store on your own.

What is Shopify?

Shopify is a retail platform that allows you to create an online store for your business.

Shopify is a tool that helps entrepreneurs and small businesses to create, run and grow their online stores. It provides everything you need to start selling online, including eCommerce software, themes for creating your store’s look and feel, and marketing tools.

Shopify’s eCommerce platform has helped entrepreneurs start over 350 thousand businesses in 150 countries worldwide. They have over 2 million active stores on their platform, with over $45 billion in gross merchandise volume sold each year.

What is Shopify SEO?

Shopify SEO is the process of optimizing a Shopify store for search engines. It’s important to know that your website will have a better chance of ranking higher if you optimize your site for mobile and desktop platforms.

Shopify SEO includes:

  • On-Page Optimization
  • Off-Page Optimization
  • Content Marketing
  • Local SEO

Does Shopify have Good SEO?

Shopify is a platform that provides the tools to create an online store and sell products. Small businesses and entrepreneurs most commonly use it because of its simplicity and affordable pricing.

Shopify has good SEO because it has a well-designed template for each page, so their search engine ranking is high. The templates are easy to navigate, making it easy for customers to find what they are looking for.

The Shopify website also offers blog posts with tips on ranking your store in Google search results.

What are the Biggest SEO Issues with Shopify?

Shopify is a popular eCommerce platform primarily used by small businesses to start an online store.

Shopify has a lot of benefits, but it also has some major SEO drawbacks. One of the most notable downsides is that it doesn’t have a mobile app for storefronts. This means that users on mobile devices will not purchase anything from your store, and you will lose out on potential revenue.

Another problem with Shopify is that you can’t customize your store’s URL. This can cause issues with creating links and organic rankings and prevent any kind of campaign tracking.

Lastly, Shopify doesn’t allow for much flexibility in design or layout changes which can be frustrating for those who want to stand out from the competition.

Yoast SEO for Shopify

Yoast SEO is a WordPress plugin that helps you optimize your content. It has been developed specifically for WordPress, and the latest version is compatible with Shopify.

Yoast SEO for Shopify will help you set up your store to rank higher in search engines, and it also gives you the tools to improve your website’s performance. The plugin will automatically scan your content, identify what needs improvement and give you tips on doing it.

SEO Basics for Shopify

The SEO Sydney basics for Shopify are things like:

  • Creating a store name.
  • Uploading your logo.
  • Telling people what your website is about.
  • Do proper keyword research.
  • Creating pages with relevant content and optimizing your website for search engines.
  • Add internal and external links.
  • Ensure that each content piece is unique.

Some important aspects of Shopify SEO Sydney Store include meta descriptions, titles, headings, internal links, external links, reviews, and social media engagement.

Can You Create a Blog on Shopify?

It is possible to create a blog on Shopify. However, this platform is not designed for blogging. It is more suited to selling products. You can add a blog to your Shopify store by installing the Blog app from the Shopify App Store. This app will allow you to create a blog and post content while also controlling your store’s social media accounts and marketing campaigns.

There is no limit to the number of blogs you can create on Shopify.

  • Blogs are free and easy to set up.
  • Choose from a variety of templates.
  • Use the inbuilt editor to make your posts.
  • Choose from various templates or use the inbuilt editor to make your posts.

How to Pick a Good Shopify Theme? 

Shopify themes are the backbone of any eCommerce store. They control how your website looks and functions. There are many things to keep in mind when choosing a Shopify theme. A good theme would be responsive, have a professional design, and provide all the features you need for your store. You should also consider the Shopify theme’s customer support, price, and ease of use.

  • What is your budget?
  • How much time do you have to devote to customizing the theme?
  • What kind of online store do you want to build?

Technical SEO for Shopify

Shopify is a commerce platform that has become a go-to for many entrepreneurs. It’s easy to use and doesn’t require any technical knowledge to set up. However, this doesn’t mean that it doesn’t need any technical SEO.

The first thing you need to do is set up the proper redirects for your domain name and create a sitemap file for Google Search Console (formerly known as Webmaster Tools). You should also make sure that the pages are properly structured with headings and titles so that Google can crawl them more efficiently.

Some other aspects of technical SEO for Shopify include:

  • Make sure your site loads quickly.
  • Ensuring that the content on your page matches what the page title says.
  • Use descriptive URLs for each page on your site.
  • Ensuring that you have an XML sitemap.

How to Increase Sales in Shopify? 

Shopify is one of the most popular platforms for building an online store. It offers several features that make it easy to customize your store and get started selling right away.

There are several ways to increase sales in Shopify. You can take advantage of the built-in marketing tools, create your marketing campaigns, run Facebook ads or use third-party apps such as Product Upsell and Shopify App Store to boost sales.


Summing up the Shopify SEO guide, it is concluded that Shopify SEO is the process of optimizing a Shopify store to improve its ranking on search engines. This can be done through various techniques, such as keyword optimization, internal linking, and site speed optimization.

There are many reasons why your Shopify store needs to have good SEO. The most obvious one is that it will increase your chances of getting found by people looking for products like yours. It will also help you rank higher in search engine results pages (SERPs), which will lead to more traffic and an increase in conversion rates.

Ravi Sharma

Ravi is CEO & Founder of Webomaze Pty Ltd. He believes in serving the industry with some unique solutions with a huge variety of services including web design & web development, SEO Services, eCommerce development, and so on.

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