Instagram is a major player in the realm of social media. Instagram is owned by Facebook and has more than 1 billion users, so it’s not surprising that companies are interested in learning about Instagram ad.
What was once a simple photo-sharing software has become a powerful promotional resource for increasing online sales and profits. Instagram advertising is one of the cost effective feature to show your brand presence to the target audience.
In this article, we’ll go over some tried-and-true strategies for promoting your business on Instagram ad.
How Instagram Ad Helps For Your Business?
According to this HootSuite website, Instagram is the second most popular social media platform among businesses, with 75.3% using it. Here are some numbers to consider if you haven’t already joined the Instagram crowd, and if you need help getting started, check out these Instagram advertising Growth Hacks.
- Currently, Instagram has over 1 billion active users on a monthly basis, with over 500 million using the service daily.
- Approximately 4.2 billion photographs and videos are liked each day after being submitted.
- While 37% of all US users have an Instagram ad account, 89% of its users live somewhere else.
- Seventy-three percent of teenagers say Instagram ad is the most effective medium for marketers to communicate with them.
- Users spend an average of 28 minutes each day perusing Instagram.
Instagram Advertising For Marketing
1. Make A Strong Reputation For Yourself
Pay close attention to your profile since it will be your first impression on users unfamiliar with your company or your line of work. The bio is the most crucial part. It needs to be concise yet impart useful information. Please keep in mind that you only have 150 characters to use for your bio with this firm.
Define your role in as few words as possible. You might also consider including a shop button on your profile so that customers can easily purchase from there. Include relevant hashtags in your bio to increase your visibility. You may also use this to draw attention to brand-related hashtags.
It’s possible to include a clickable link in your bio as well. As Instagram does not permit links to be included in user-posted content, this is crucial information to have in mind.
2. Up Your Hashtag Performance
Using hashtags is the most painless technique to increase your Instagram following. Seventy percent of all hashtags on the service are associated with brands.
Instagram advertising includes a search function that utilizes hashtags to help users find specific content. There is an approximate 12.6 percentage increase in engagement for posts that include at least one hashtag compared to those that do not.
If you want to use more than two, you’ll need to split your article into multiple tweets. There is no unanimity on the optimal number of hashtags for a successful post, although evidence shows that 11 is the sweet spot. Different numbers may work better, so it’s best to experiment.
3. Participate In Instagram Live
Instagram now supports go-live functionality, so you can connect with your audience in real-time. Instagram Live’s one-on-one discussion feature, where the streamer may invite a single visitor and have a conversation that everyone can watch, is a terrific alternative for businesses. Though, there have been rumblings that the corporation is working on a feature that would allow numerous participants to join a single session.
Instagram live may be used in several innovative ways. Streaming live events, launching new products, chatting with clients and business partners, etc. Although influencers are the most frequent users of Instagram ad Live, companies are increasingly using the feature to maintain communication with their audiences and provide them with glimpses of what goes on behind the scenes.
4. Make Use of Instagram Story Function
We can’t dispute Instagram’s success, even if the company ” borrowed” the idea from Snapchat. Over 500 million people use Instagram Stories daily to share or watch content. Brand’s post is one-third of the most popular Stories. Also, over half of all firms that use the service publish monthly content. Add fun interactivity to your tales with polls, filters, and the like. They typically disappear within 24 hours, but the firm provides access to archived tales.
Nowadays, most businesses share the most engaging videos as Instagram stories. For example, if you share an important message through Instagram stories, it will immediately appear at the top of the Instagram home page. By this way, your followers can quickly watch your stories in a single click. Therefore, Instagram stories are one of the best ways to get real automatic story views for your valuable content.
5. Promote Your Product or Service on Instagram Ad
To run ads on Facebook, you must first create a business profile and associate it with a personal Facebook page. However, the platform’s five ad formats, which may be displayed in the feed or Stories, make the extra work worthwhile.
More than a 6 percent uptick in conversion may be expected from using collection Instagram advertising. Twenty percent of all stories are read online to generate a comment or question from the reader. Therefore they have a lot of popularity.
6. Share Photos And Videos
Instagram advertising users may share not just still images but also short videos. We recommend just shooting in the square, as cropping or rotating footage after the fact might destroy its aesthetic and make the final result look amateurish, and the platform is well-known for its “square” size.
You’re free to use a single image or a gallery of them in your article. Filters may be applied to each picture to make them more suitable for your purposes. You just have 59 seconds to make your video count. Longer films, however, may be shared with your audience by dividing them into numerous portions.