The Do’s and Don’ts of Hiring a Logo Design Company

Hiring a custom logo design company can be an exciting step in launching your business. The process, however, isn’t always straightforward. While you’re planning to hire one, it’s important to know what to do and not to do when working with logo designers. By following the tips outlined in this article, you’ll be able to find and work with one that fits your needs and vision perfectly!

What to do before you hire a logo design company

Because you can design your logo doesn’t mean you should. Remember, logos represent an organization’s personality. So do yourself a favor: Save your design chops for marketing collateral. Know what you want: Before approaching designers, do some initial thinking about what you’re looking for in a company. What kind of designer are you looking for? How much are you willing to spend? What will be included in your package? If you don’t know what you want, it will be hard for a designer to give it to you. 

What not to do while hiring a designer

When trying to pick out a designer, it’s easy to get excited and want to just go with your first choice. It can be tempting, but that may not always be best. Before you choose someone, look at their past work. If they haven’t done logo design before, think twice about going with them. You don’t want to pay for something that will not be what you were hoping for! What to do while hiring a designer: Once you have chosen your potential designers, talk to them! Ask questions about how long they take on projects like yours and how much time it will take from start to finish.

Work in collaboration

Collaboration is especially important with logo design because it’s so subjective. There are tons of factors that go into a logo design project—not only does it need to be recognizable, but it also needs to reflect your business identity. A logo has more weight than most people realize, so make sure you find someone who understands your needs and what’s possible when designing something from scratch.  It’s always a good idea to get multiple bids before making any decisions. Once you have some bids in hand, ask for examples of previous work; look at how they approach their designs; see if they can explain their process, and ask for references. Also, consider whether or not they offer revisions, Most importantly: Trust your gut on first basis!

Final thoughts on hiring a logo design company

As you’re also researching logo companies, it’s easy to think that a high price tag is synonymous with quality work. However, as we learned earlier in our infographic, many design agencies have overinflated their fees and are just out to make an extra buck. When hiring logo designers, the best thing you can do is be prepared to interview multiple companies. Ask lots of questions about previous designs they’ve made and consider checking them out on social media or visiting their portfolio sites.