Search engine optimization (SEO) marketing is an ever-evolving industry. For 2023, various factors have emerged that influence how brands formulate SEO campaigns. This includes Google favoring technically-sound websites regarding ranking and enforcing the need for excellent WordPress page speed optimization service.
Aside from WordPress site speed optimization, current trends call for relevant and reader-focused content creation and implementing tactics to improve a site’s credibility and trustworthiness.
Start building links
If you want to rank high in Google, you’re going to need links. Links are still the most important ranking factor because they show Google that your content is authoritative and trustworthy. If you don’t have enough links pointing at your site, it’s unlikely that people will find your content when they search for keywords related to what you’re talking about.
To build links, start by thinking about what kind of link would be useful for your audience and where it makes sense for them to link back from. For example, if I have an article about SEO best practices on my blog that’s clearly not going viral, then I’m not going to try getting a link from Forbes or Business Insider—I’ll focus on getting links from sites where my readers are likely reading (like other blogs in my niche). You can also look at where else in their website they’re linking out so as not to repeat words too much (which helps avoid being penalized by Google).
Set up and optimize your site for Speed
In 2019, Google announced that website speed is a ranking factor. It’s important to set up your site with the right web hosting, load images on the same domain as the page they’re being used in, and use browser caching to ensure your pages load quickly. Page load time is also an important metric when it comes to conversions: slow sites are likely to have high bounce rates (customers leaving a site without converting) and low conversion rates (customers completing tasks on a site). If you’re interested in improving these metrics, then optimizing for speed is going to be key.
Speed matters not only because it can affect bounce rate but also because it can impact conversion rate too! All those things add value back into SEO workflows by increasing customer satisfaction which can help boost rankings too.
Creating Relevant Content
Content creation has become a pillar of SEO, but keyword-blasted blog posts, articles, and infographics can no longer pass as search-engine-optimized content. With Google’s helpful content update, SEO marketers are led to create more compelling and user-focused articles. This means that the algorithm has become smarter in crawling and indexing pages to fit users’ preferences in terms of relevance and usefulness.
Now, brands should look to produce more compelling content that attracts readers, which appeases the algorithm. This also drives the need for more human-written content than AI-generated articles, as tone, relevance, and uniqueness are important factors in determining a web page’s relevance.
Building Site Credibility
Credibility is one of the biggest factors considered in website ranking. E-A-T or expertise, authoritativeness, and trustworthiness have urged brands to improve their site’s credibility by considering the mentioned factors. Google’s search algorithm looks at the creator’s expertise, authoritativeness, and trustworthiness of the creator, site, and content.
E-A-T can serve as a metric for determining a site’s credibility and be considered in formulating SEO marketing plans. Additionally, a company’s web pages become more credible in the eyes of Google when high domain authority websites refer to them. This enforces the need for appropriate link-building strategies, an SEO strategy aiming to improve a site’s ranking through links.
Numerous emergent factors should be considered in formulating SEO campaigns for the year. Strengthen your SEO strategies for 2023 by reading this infographic by Digital Marketing Philippines, a trusted SEO service provider.