As a florist, your website serves as an online shop window where you can show off your style, pique people’s interest, and allow clients to order flowers online 24 hours a day, seven days a week. A website is crucial for any small business to develop and prosper in today’s technology-driven world, but just like plants, a website needs the correct conditions to bloom(online business ideas).
Our floristPro Marketing Guru, Cara, provides her top 8 advice for starting an online floristry business. Do you have a question for us? Get in contact with our floristPro team, and we’ll be pleased to assist you!
1. Establishing your objectives
When you’re thinking about starting your flower business online, it’s an exciting time. However, while starting a new firm, it’s critical to set defined and attainable objectives. Take the time now to plant some seeds, establish some strong roots, and develop a strategy for steady growth in the proper direction.
For example, if you’re thinking about starting an online floristry business, your objectives might be:
Defined: to sell flowers to people within a 10-mile radius via the internet.
Measurable: sell X dollars per month
Monthly sales growth of 10% is a realistic goal.
Remember to maintain an eye on the broad picture and ignore the minor details that don’t contribute to your final goal.
2. Decide on a business name
It can be challenging to come up with a name for your floristry firm. A business name is the starting point for expressing what you do and how you want to be seen. Here are a few things to think about while naming your flower shop:
Is it easy to understand what you do? The name of your company should readily and swiftly convey what you do. Consider the phrases that come to mind when people think of your profession and location: flowers, fleurs, blooms, stems, buds, florist, wild, floral…. We’ve worked with over 600 local florists in the years since we established floristPro, so we’ve heard a lot of different flower shop names! Some, like Floral and Hardy, are creative wordplays, while others, like Mad Lilies, feature a favourite flower or have a unique sense. But there’s one thing they all have in common: they’re all connected to the floral industry in some way.
Is the company name simple to pronounce and spell? You want clients to spread the word about your floristry business — word of mouth is one of the best and most cost-effective forms of advertising! People can quickly remember and look for you online if you choose a name that is short, easy to speak, and spell(online business ideas).
Is your company name one-of-a-kind? Do some market research to see if there are any other local firms with names that are similar to yours. The last thing you want is for clients to go online looking for your business, only to be confused because your name sounds similar to that of another local firm.
Is the domain name still available? Before deciding on a business name, make sure the domain name (the www. address your website will appear on the internet) is available. You can easily verify on a domain portal like LCN; ideally, the co.uk and.com names should be available for purchase.
3. Develop your company’s brand and logo.
A logo is necessary because it aids in the creation of a brand for your floristry firm that clients can readily recognise and interact with. Having a professionally designed logo allows you to use it on your new website, as well as on your delivery vehicle, storefront signage, and other marketing materials.
Consider the following factors when designing a logo for your floristry business:
Choose a font that is simple to read.
Choose colours that complement one other but also appear excellent on a computer screen, business card, or store sign.
Whether it’s wild and rustic flowers, funeral flowers, or exquisitely conventional, your overall aesthetic should quickly communicate your primary company.
floristPro offers an exclusive Florist Logo Design Service to our customers since we understand how crucial a logo is when starting a new floristry business. Over the years, we’ve produced logos for a variety of local florists and are specialists in determining what your logo should symbolise, internet branding colours, and the difference between a daisy and a dahlia!
Our professional logo service is £149 +VAT and includes a one-on-one consultation with a graphic designer, a logo concept, and final artwork files.
4. Find out who your internet competitors are.
Investigate the market. Perform a Google search of your competitors and other local businesses, visit their websites, and add a product to your shopping cart. Is there anything about the design that you particularly like? Is there a service or product that you provide that they don’t? This is your chance to find a way to provide a one-of-a-kind service or product that your competitors don’t offer.
The beauty of a floristPro website is that you aren’t bound to a fixed number of pages or website pages. With a floristPro website, you may offer whatever floristry items you choose, as well as have specific pages for your Flower Workshops, compassionate grave tending service, or galleries to show off your magnificent wedding flowers. Pages like this, which are chock-full of relevant information and high-resolution photographs, help your floristry firm stand out.